{"title":"Directions","description":"\u003cspan data-mce-fragment=\"1\"\u003eCelebrating over 40 years of semi-permanent \u003c\/span\u003e\u003cem data-mce-fragment=\"1\"\u003ehair colour\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e with 46 vegan and cruelty free shades. Get ready to glow with the most intense range around.\u003c\/span\u003e","products":[{"product_id":"rose-red-hair-colour","title":"Rose Red Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest yellow color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":20403236864098,"sku":"DIR-R-R-HC","price":15.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Rose-red-1_SFMMJ6OIJKY3_7e6b3d59-9261-4c54-9c18-da7d4b5edf93.jpg?v=1607645992"},{"product_id":"fluorescent-glow-hair-colour","title":"Fluorescent Yellow Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":20496887414882,"sku":"DIR-F-G-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Fluorescent-glow-1_SFMMGRUK0TNE.jpg?v=1606951040"},{"product_id":"white-toner-hair-colour","title":"White Toner Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":20496888299618,"sku":"DIR-W-T-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/White-toner-1_SFMMLC236ZXA.jpg?v=1606951394"},{"product_id":"ebony-black-hair-colour","title":"Ebony Black Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":29490374770786,"sku":"DIR-E-B-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Ebony-black-1_SFMMF7VD30A3.jpg?v=1606950935"},{"product_id":"pillarbox-red-hair-colour","title":"Pillarbox Red Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest yellow color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":30303571214434,"sku":"DIR-PB-R-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Pillarbox-red-1_SFMMI3Y1LBY0.jpg?v=1606951141"},{"product_id":"wisteria-purple-hair-colour","title":"Wisteria Purple Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest yellow color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":30303581798498,"sku":"DIR-W-P-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Wisteria-purple-1_SFMMLESGDBKO.jpg?v=1606951399"},{"product_id":"cerise-pink-hair-colour","title":"Cerise Pink Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288793104482,"sku":"DIR-C-P-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Cerise-pink-1_SFMMECUELAK0.jpg?v=1606950867"},{"product_id":"neon-blue-hair-colour","title":"Neon Blue Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003c\/p\u003e\u003cp\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288796971106,"sku":"DIR-N-B-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Neon-blue-1_SFMMHXY53QRV.jpg?v=1606951124"},{"product_id":"spring-green-hair-colour","title":"Spring Green Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288797724770,"sku":"DIR-S-G-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Spring-green-1_SFMMJLMV3PH5.jpg?v=1608509873"},{"product_id":"tulip-pink-hair-colour","title":"Tulip Pink Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288799264866,"sku":"DIR-T-P-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Tulip-pink-1_SFMMJPZ0T3T9.jpg?v=1606951267"},{"product_id":"turquoise-blue-hair-colour","title":"Turquoise Blue Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003eThe end result is a blue lagoon (tropical sea water) color with a hint of green. Please make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288800051298,"sku":"DIR-T-B-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Turquoise-blue-1_SFMML3309FFD.jpg?v=1606951369"},{"product_id":"lagoon-blue-hair-colour","title":"Lagoon Blue Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288801198178,"sku":"DIR-L-B-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Lagoon-blue-1_SFMMGUANM02L.jpg?v=1606951046"},{"product_id":"apple-green-hair-colour","title":"Apple Green Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288802246754,"sku":"DIR-A-G-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Apple-green-1_SFMMDBMKYSGA.jpg?v=1606950763"},{"product_id":"alpine-green-hair-colour","title":"Alpine Green Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31288802574434,"sku":"DIR-A-G-H-C","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Alpine-green-1_SFMMD4ARPMGQ.jpg?v=1606950751"},{"product_id":"flame-red-hair-colour","title":"Flame Red Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest yellow color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31629988036706,"sku":"DIR-F-R-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Flame-red-1_SFMMG5MXECFW.jpg?v=1606950984"},{"product_id":"rubine-red-hair-colour","title":"Rubine Red Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest yellow color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":31733407613026,"sku":"DIR-RU-R-HC","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Rubine-red-1_SFMMJB9OF416.jpg?v=1606951235"},{"product_id":"hair-lightning-kit","title":"Hair Lightning Kit","description":"\u003cp\u003eDirections Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten. Directions powder bleach contains added conditioning ingredients to help keep hair moisturized during the lightening process.\u003cbr\u003e\u003cbr\u003eKit Contains:\u003cbr\u003e\u003cbr\u003eCream Peroxide (75ml)\u003cbr\u003ePowder Bleach Sachet (25g)\u003cbr\u003eMoisturising Shampoo Sachet (10ml)\u003cbr\u003eInstruction Sheet\u003cbr\u003eTint\/Application Brush\u003cbr\u003eProduct Mixing Tray\u003cbr\u003eCap \u0026amp; Gloves\u003cbr\u003e\u003cbr\u003eplease note: 30 Vol is best for blonde to medium blonde hair, if your hair is darker please choose 40 Vol. If your hair is quite dark you may need a couple boxes\/applications depending on length of hair and desired pre-lightness desired.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Directions","offers":[{"title":"30 Vol - Best for Blonde - Medium Blonde Hair","offer_id":31882609786978,"sku":"DIR-H-L-K-30-VOL","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"40 Vol - Best for Dark Blonde to Brown Hair","offer_id":31882659594338,"sku":"DIR-H-L-K-40-VOL","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Hair-lightning-kit-volume-40-1_SFMMPJDQZ0GQ.jpg?v=1613598944"},{"product_id":"pastel-blue-hair-colour","title":"Pastel Blue Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":32069382471778,"sku":"DIR-P-B-H-C","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Pastel-blue-hair-colour-1_SG0CXG9EJB0H.jpg?v=1608346000"},{"product_id":"sunflower-yellow-hair-colour","title":"Sunflower Yellow Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":32069390401634,"sku":"DIR-SF-Y-H-C","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Sunflower-yellow-hair-colour-1_SG0DJGFWI314.jpg?v=1608347688"},{"product_id":"fluorescent-lime-green-hair-colour","title":"Fluorescent Lime Green Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":32069391712354,"sku":"DIR-F-L-G-H-C","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Fluorescent-lime-green-hair-colour-1_SG0DO8E8CE8S.jpg?v=1608348058"},{"product_id":"fluorescent-green-hair-colour","title":"Fluorescent Green Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":32069392400482,"sku":"DIR-F-G-H-C","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Fluorescent-green-hair-colour-1_SG0DRIXVN669.jpg?v=1608348363"},{"product_id":"antique-mauve-purple-hair-colour","title":"Antique Mauve Purple Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. Please note: Directions hair colour may not fully cover natural white or grey hair.\u003cbr\u003eSize - 88 ml\u003c\/p\u003e","brand":"Directions","offers":[{"title":"One Size","offer_id":32069393547362,"sku":"DIR-A-M-P-H-C","price":15.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/Antique-mauve-purple-1_SGRK46HOTNAO.jpg?v=1614646066"},{"product_id":"peach-pink-hair-colour","title":"Peach Pink Hair Colour","description":"\u003cp\u003eA semi-permanent hair dye with conditioner for direct application to the hair.\u003cbr\u003ePlease make sure you bleach your hair to get brightest color as on the photos.\u003cbr\u003eFree of ammonia or peroxide Directions hair colour allows you to achieve a wide range of vibrant translucent colours.\u003cbr\u003eAll of the Directions Hair colouring Balsams can be mixed together to produce an ever wider array of colours and to create your own unique style.\u003cbr\u003eDirections hair colour can be applied to natural, dyed or bleached hair. For brighter colors use on pre-lightened\/bleached or permed hair. 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This package contains everything you need at your favourite Directions hair colour. La Riche Directions Colour Kit contains a semi-permanent colour 88ml, Pre Colour Shampoo 100ml Colour protecting shampoo 100ml Colour Protecting Conditioner 100m, a paint brush, gloves, a development cap and an instruction booklet.1 x 88ml Directions Semi Permanent Hair Colour (in a choice of 8 colours)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eKit includes:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x 100ml Pre-Colour Shampoo\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x 100ml Colour Protecting Shampoo\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x 100ml Colour Protecting Conditioner\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x Tint Brush\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x Pair Of Protective Gloves\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x Development Cap\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e1 x Instruction Leaflet","brand":"Directions","offers":[{"title":"Default Title","offer_id":39602502238306,"sku":"","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/products\/fluro-orange-colour-kit.jpg?v=1645581829"},{"product_id":"hair-lightening-peroxide","title":"Hair Lightening Peroxide","description":"\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"3686985b-01fb-4b35-ba2d-880f1714577c\" dir=\"auto\" class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 juice:empty:hidden juice:first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eIntroducing our Hair Lightening Peroxide, available in 30vol and 40vol, housed in a convenient 1L bottle. Formulated to deliver consistent and reliable results, our peroxide is perfect for achieving stunning, luminous blonde shades. The 30vol option provides gentle lightening for a subtle lift, while the 40vol offers more intense lightening for dramatic results. Ideal for professional use, this peroxide ensures optimal hair health and brilliant color transformation. Elevate your hair coloring experience with our Hair Lightening Peroxide for vibrant, radiant results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Directions","offers":[{"title":"30VOL","offer_id":41316789846114,"sku":"","price":39.0,"currency_code":"EUR","in_stock":true},{"title":"40VOL","offer_id":41316789878882,"sku":"","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/files\/hair-lightening-peroxide-30vol.jpg?v=1720664730"},{"product_id":"hair-lightening-bleach-powder","title":"Hair Lightening Bleach Powder","description":"\u003cp\u003e\u003cspan\u003eAchieve radiant, sun-kissed locks with our premium Hair Lightening Bleach Powder. Perfect for highlights, balayage, or full-head bleaching, this professional-grade formula lifts color efficiently while minimizing damage. Infused with nourishing agents to protect and condition your hair, it ensures a vibrant, healthy finish. Ideal for all hair types, our bleach powder provides consistent, reliable results every time. Transform your look with ease and confidence!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eINSTRUCTIONS:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMix 25g of bleach with between 75ml and 100ml of cream peroxide depending upon the consistency requires. Mix the required amount in a non-metallic bowl. Use immediately. Apply to clean, dry hair using your preferred professional technique. Check hair every 5 minutes. The following processing times are for guide purposes only. Carry out a strand test to determine the processing time needed to achieve the degree of lift required. With very resistant hair, if the desired degree of lift is not reached after 50 minutes, wipe off and reapply fresh product. When the desired results have been achieved, remove with warm water \u0026amp; shampoo gently, then apply conditioner if required.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Directions","offers":[{"title":"Default Title","offer_id":41335238361186,"sku":"","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/files\/hair-lightening-bleach.jpg?v=1721359150"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0265\/8227\/collections\/directions.jpg?v=1604975011","url":"https:\/\/www.ivymartinez.com\/collections\/directions.oembed?page=3","provider":"Gahomein spectorsschool","version":"1.0","type":"link"}